PRIVACY POLICY

1. DATA PROTECTION AT A GLANCE

GENERAL NOTES

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

DATA COLLECTION ON THIS WEBSITE

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. His contact details can be found in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by providing us with this information. This can be data that you enter in a contact form, for example.

Other data is collected automatically or with your consent by our IT systems when you visit the website. These are mainly technical data (e.g. internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent for the future at any time. In addition, you have the right to demand, under certain circumstances, the restriction of the processing of your personal data. Furthermore, you have the right of appeal to the competent supervisory authority.

You can contact us at any time at the address given in the imprint for this and other questions on the subject of data protection.

ANALYSIS TOOLS AND THIRD-PARTY TOOLS

When you visit this website, your surfing behaviour can be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. HOSTING AND CONTENT DELIVERY NETWORKS (CDN)

EXTERNAL HOSTING

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated by a website.

The use of the hoster is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO).

Our hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.

Conclusion of a contract for order processing

In order to guarantee data protection compliant processing, we have concluded a contract for order processing with our host.

CLOUDFLARE

We use the service “Cloudflare”. Provider is Cloudflare Inc, 101 Townsend St., San Francisco, CA 94107, USA (in the following “Cloudflare”).

Cloudflare offers a worldwide distributed content delivery network with DNS. Technically the information transfer between your browser and our website is routed through the network of Cloudflare. This enables Cloudflare to analyze the data traffic between your browser and our website and to serve as a filter between our servers and potentially malicious data traffic from the internet. Cloudflare can also use cookies or other technologies for the recognition of internet users, but these are only used for the purpose described here.

The use of Cloudflare is based on our legitimate interest in a possibly error-free and secure provision of our web offer (Art. 6 para. 1 lit. f DSGVO).

Further information about security and privacy at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

CONCLUSION OF A CONTRACT FOR ORDER PROCESSING

In order to guarantee data protection compliant processing, we have concluded a contract for order processing with Cloudflare.

3. GENERAL NOTES AND COMPULSORY INFORMATION

DATA PROTECTION

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

NOTE ON THE RESPONSIBLE BODY

The person responsible for data processing on this website is

Mr. Attorney at Law

Stefan Harmuth
Hindenburgstraße 36
48636 Iserlohn
– Germany –
E-mail: dataprotect@snakebyte-group.com

Responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

REVOCATION OF YOUR CONSENT TO DATA PROCESSING

Many data processing operations are only possible with your express consent. You can revoke any consent already given at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

RIGHT TO OBJECT TO DATA COLLECTION IN SPECIAL CASES AND TO DIRECT ADVERTISING (ART. 21 DPA)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU SHALL HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR UNLESS THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 DSGVO).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT, AT ANY TIME, TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING, INCLUDING PROFILING, INSOFAR AS IT IS LINKED TO SUCH DIRECT MARKETING IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

RIGHT OF APPEAL TO THE COMPETENT SUPERVISORY AUTHORITY

In the case of infringements of the DPAs, the persons concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the suspected infringement. This right of appeal is without prejudice to other administrative or judicial remedies.

RIGHT TO DATA TRANSFERABILITY

You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.

SSL OR TLS ENCRYPTION

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

ENCRYPTED PAYMENT TRANSACTIONS ON THIS WEBSITE

If there is an obligation to provide us with your payment data (e.g. account number for direct debit authorisation) after the conclusion of a contract with costs, this data is required for payment processing.

Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.

INFORMATION, DELETION AND CORRECTION

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

RIGHT TO LIMIT PROCESSING

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request that we limit the processing of your personal data.
  • If the processing of your personal data was/is carried out unlawfully, you may request that the data processing be limited instead of deleted.
  • If we no longer need your personal data, but you do need it to exercise, defend or assert legal claims, you have the right to request that we limit the processing of your personal data instead of deleting it.
  • If you have lodged an objection under Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the interests of the parties, you have the right to demand that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, such data may be processed – apart from their storage – only with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

OBJECTION TO ADVERTISING E-MAILS

We hereby object to the use of contact data published within the scope of the imprint obligation to send advertising and information material not expressly requested. The operators of this website expressly reserve the right to take legal action in the event that unsolicited advertising information is sent, for example by spam e-mails.

4. DATA COLLECTION ON THIS WEBSITE

COOKIES

Our Internet pages use so-called “cookies”. Cookies are small text files and do not cause any damage on your end device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for the processing of payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies are used to evaluate user behaviour or display advertisements.

Cookies that are required to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies, e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 para. 1 lit. f DSGVO, unless another legal basis is given. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. If consent to the storage of cookies has been requested, the storage of the cookies in question will be carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.

SERVER LOG FILES

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

These data are recorded on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website – for this purpose the server log files must be recorded.

CONTACT FORM

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 letter b DSGVO if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry was made.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

INQUIRY BY E-MAIL, TELEPHONE OR FAX

If you contact us by e-mail, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 letter b DSGVO if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry was made.

The data sent to us by you via contact enquiries will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

REGISTRATION ON THIS WEBSITE

You can register on this website to use additional features on the site. We will only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory data requested during registration must be provided in full. Otherwise we will refuse the registration.

For important changes, such as changes to the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for the initiation of further contracts (Art. 6 Para. 1 letter b DSGVO).

The data collected during registration is stored by us for as long as you are registered on this website and is then deleted. Legal retention periods remain unaffected.

5. SOCIAL MEDIA

SOCIAL MEDIA PLUGINS WITH SHARIFF

This website uses plugins from social media (e.g. Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr).

You can usually recognize the plugins by their respective social media logos. In order to guarantee data protection on this website, we only use these plugins in conjunction with the so-called “Shariff” solution. This application prevents the plugins integrated on this website from transferring data to the respective provider as soon as you enter the site for the first time.

Only when you activate the respective plugin by clicking on the corresponding button, a direct connection to the provider’s server is established (consent). As soon as you activate the plugin, the respective provider receives the information that you have visited this website with your IP address. If you are simultaneously logged in to your respective social media account (e.g. Facebook), the respective provider can assign the visit to this website to your user account.

Activating the plugin constitutes consent in the sense of Art. 6 para. 1 lit. a DSGVO. You can revoke this consent at any time with effect for the future.

FACEBOOK PLUGINS (LIKE & SHARE BUTTON)

On this website plugins of the social network Facebook are integrated. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the “Like Button” (“Like”) on this website. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit this website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like-Button” while you are logged in to your Facebook account, you can link the contents of this website on your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find more information on this in the Facebook privacy policy at: https://de-de.facebook.com/privacy/explanation.

If you do not want Facebook to associate your visit to this website with your Facebook user account, please log out of your Facebook user account.

The use of the Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

INSTAGRAM PLUGIN

Functions of the Instagram service are integrated on this website. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged in to your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Instagram.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the appropriate consent has been requested, the data will be processed exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information, please refer to Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

PINTEREST PLUGIN

On this website, we use social plugins from the Pinterest social network, which is operated by Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).

When you call up a page that contains such a plugin, your browser establishes a direct connection to the servers of Pinterest. The plugin transfers protocol data to the Pinterest server in the USA. This log data may include your IP address, the address of websites visited that also contain Pinterest functions, the type and settings of your browser, the date and time of your request, your use of Pinterest and cookies.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If the appropriate consent has been requested, the data will be processed exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights and options for protecting your privacy, please refer to Pinterest’s Privacy Policy: https://policy.pinterest.com/de/privacy-policy.

6. ANALYSIS TOOLS AND ADVERTISING

GOOGLE ANALYTICS

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of the website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. Google may combine this data in a profile that is assigned to the respective user or his or her end device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google on the use of this website is usually transferred to a Google server in the USA and stored there.

This analysis tool is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.

browser plugin

You can prevent Google from collecting and processing your information by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how Google Analytics handles user data can be found in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” feature of Google Analytics to help the website visitors find appropriate ads within the Google advertising network. This allows reports to be generated that contain statements about the age, gender and interests of the site visitors. This data is derived from Google’s interest-based advertising and from third-party visitor data. This data cannot be associated with any particular person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the “Opting out of data collection” section.

Google Analytics E-Commerce Tracking

This website uses the “e-commerce tracking” feature of Google Analytics. E-commerce tracking enables the website operator to analyse the purchasing behaviour of website visitors to improve his online marketing campaigns. Information such as the orders placed, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data can be summarized by Google under a transaction ID, which is assigned to the respective user or his device.

Storage duration

User and event-level data stored at Google that is linked to cookies, user IDs (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Please see the following link for details: https://support.google.com/analytics/answer/7667196?hl=de

IONOS WEB ANALYTICS

This website uses the analysis services of IONOS WebAnalytics (hereafter: IONOS). The provider is 1&1 IONOS SE, Elgendorfer Straße 57, D – 56410 Montabaur. Within the scope of analyses with IONOS, visitor numbers and behaviour (e.g. number of page views, duration of a website visit, bounce rates), visitor sources (i.e. from which page the visitor comes), visitor locations and technical data (browser and operating system versions) can be analysed. For this purpose IONOS stores the following data in particular:

  • Referrer (previously visited website)
  • requested web page or file
  • Browser type and version
  • Operating system used
  • used device type
  • Time of access
  • IP address in anonymous form (only used to determine the location of access)

According to IONOS, the data collection is completely anonymous, so that it cannot be traced back to individual persons. Cookies are not stored by IONOS WebAnalytics.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the statistical analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested, the data will be processed exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information on data collection and processing by IONOS WebAnalytics, please refer to the IONOS privacy policy at the following link:

https://www.ionos.de/terms-gtc/index.php?id=6

Order processing

We have concluded a contract with IONOS for order processing. This contract is intended to ensure that IONOS handles your personal data in accordance with data protection regulations.

GOOGLE ADS

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third party websites if the user enters certain search terms in Google (keyword targeting). Furthermore, targeted ads can be played out based on the user data available at Google (e.g. location data and interests) (target group targeting). We as website operators can evaluate this data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of Google Ads is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing his service products as effectively as possible.

GOOGLE ADSENSE (NOT PERSONALIZED)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in “non-personalized” mode. In contrast to the personalized mode, the ads are therefore not based on your previous user behavior and no user profile is created by you. Instead, so-called “contextual information” is used to select the ads. The selected ads are then based on, for example, your location, the content of the website you are on, or your current search terms. To learn more about the differences between personalized and non-personalized targeting with Google AdSense, please visit https://support.google.com/adsense/answer/9007336.

Please note that cookies or comparable recognition technologies (e.g. device fingerprinting) can also be used when using Google Adsense in non-personalized mode. According to Google, these are used to combat fraud and abuse.

The use of AdSense is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the most effective marketing of his website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

You can adjust your advertising settings independently in your user account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated.

You can find more information about Google’s advertising technologies here:
https://policies.google.com/technologies/ads
https://www.google.de/intl/de/policies/privacy/.

GOOGLE REMARKETING

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyses your user behaviour on our website (e.g. click on certain products) in order to classify you into specific advertising target groups and then to play out suitable advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to the cross-device functions of Google. In this way, interest-based, personalized advertising messages that have been customized for you on one device (e.g., mobile phone) based on your past usage and surfing habits can be displayed on another of your devices (e.g., tablet or PC).

If you have a Google Account, you can opt-out of personalised advertising by clicking on the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing his products as effectively as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Further information and the privacy policy can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer comparison

For the target group formation we use among other things the customer comparison of Google Remarketing. Here we transfer certain customer data (e.g. e-mail addresses) from our customer lists to Google. If the customers in question are Google users and are logged in to their Google account, they will be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

GOOGLE CONVERSION TRACKING

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google conversion tracking allows Google and us to see if the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that can be used to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google Conversion Tracking is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information about Google Conversion Tracking, please see the Google Privacy Policy: https://policies.google.com/privacy?hl=de.

GOOGLE DOUBLECLICK

This website uses features of Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland, (hereinafter “DoubleClick”).

DoubleClick is used to serve you interest-based ads across the Google advertising network. DoubleClick allows you to tailor the ads to the interests of the viewer. For example, our ads may appear in Google search results or in banner ads associated with DoubleClick.

In order to serve ads to users based on their interests, DoubleClick must be able to recognize the viewer and track the web pages they visit, clicks and other information about user behavior. DoubleClick uses cookies or similar recognition technologies (e.g., device fingerprinting) to do this. The information collected is combined into a pseudonymous user profile in order to display advertising that is relevant to the user’s interests.

Google DoubleClick is used in the interest of targeted advertising. This constitutes a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Further information on the possibilities of objection to the advertisements displayed by Google can be found in the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

FACEBOOK PIXEL

This website uses Facebook’s visitor action pixels to measure conversion. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behaviour of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook Ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimised.

The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on pages of Facebook as well as outside of Facebook. This use of the data cannot be influenced by us as a site operator.

The use of Facebook pixels is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

You will find further information on the protection of your privacy in the Facebook privacy statement: https://de-de.facebook.com/about/privacy/.

You can also disable the Custom Audiences remarketing feature in the Advertising Settings section of https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

7. NEWSLETTER

NEWSLETTER DATA

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.

The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address as well as its use for sending the newsletter at any time, for example by using the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored by us for other purposes remains unaffected.

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

MAILCHIMP WITH DEACTIVATED PERFORMANCE MEASUREMENT

This website uses the services of MailChimp for sending newsletters. Provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service with which, among other things, the sending of newsletters can be organized. If you enter data for the purpose of receiving newsletters (e.g. e-mail address), this data is stored on the servers of MailChimp in the USA. We have deactivated the success measurement at Mailchimp, so that Mailchimp will not evaluate your behaviour when opening our newsletters.

If you do not want your data to be transferred to Mailchimp, you must unsubscribe from the newsletter. For this purpose we provide a corresponding link in every newsletter message. Furthermore you can unsubscribe the newsletter directly on the website.

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing to the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored by us for other purposes remains unaffected.

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

You can find more details in the privacy policy of MailChimp at: https://mailchimp.com/legal/terms/.

Conclusion of a Data-Processing-Agreement

We have a so-called “Data-Processing-Agreement” with MailChimp, in which we commit MailChimp to protect the data of our customers and not to pass them on to third parties.

8. PLUGINS AND TOOLS

YOUTUBE WITH ENHANCED DATA PROTECTION

This website integrates videos from YouTube. The operator of the site is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in advanced privacy mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this site before they watch the video. However, the enhanced privacy mode does not necessarily preclude sharing information with YouTube partners. For example, YouTube connects to the Google DoubleClick network whether or not you are watching a video.

As soon as you start a YouTube video on this website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged in to your YouTube account, you allow YouTube to associate your browsing habits directly with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube can store various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to gather video statistics, improve the user experience and prevent fraud.

It is possible that after the start of a YouTube video, further data processing operations may be triggered, over which we have no influence.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information about YouTube’s privacy policy, please see their privacy policy at: https://policies.google.com/privacy?hl=de.

VIMEO

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our sites that is equipped with a Vimeo video, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This also applies even if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transferred to the Vimeo server in the USA.

If you are logged in to your Vimeo account, you allow Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or comparable recognition technologies (e.g. device fingerprinting) to recognize website visitors.

Vimeo is used in the interest of an attractive presentation of our online services. This represents a legitimate interest in the sense of Art. 6 Par. 1 lit. f DSGVO. If consent has been requested, the processing will be carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; consent may be revoked at any time.

For more information about how Vimeo handles user data, please refer to the Vimeo privacy policy at: https://vimeo.com/privacy.

GOOGLE WEB FONTS

This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google’s servers. This enables Google to know that this website has been accessed via your IP address. The use of Google WebFonts is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the uniform presentation of the font on his website. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

If your browser does not support web fonts, a default font is used by your computer.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google’s privacy policy: https://policies.google.com/privacy?hl=de.

GOOGLE MAPS

This site uses the map service Google Maps via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and easy findability of the locations we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 Para. 1 lit. f DSGVO. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; consent may be revoked at any time.

More information on the handling of user data can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

GOOGLE RECAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With reCAPTCHA it should be checked whether the data input on this website (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

9. ONLINE MARKETING AND PARTNER PROGRAMS

AMAZON PARTNER PROGRAM

The operators of this website participate in the Amazon EU Partner Program. On this website, advertisements and links to the Amazon.de site are integrated through Amazon, where we can earn money through advertising reimbursement. Amazon uses cookies or comparable recognition technologies (e.g. device fingerprinting) to trace the origin of the orders. This enables Amazon to recognise that you have clicked on the partner link on this website.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the correct calculation of his affiliate remuneration. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information about Amazon’s use of data, please refer to Amazon’s privacy policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

10. ECOMMERCE AND PAYMENT PROVIDERS

PROCESSING OF DATA (CUSTOMER AND CONTRACT DATA)

We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data on the use of this website (usage data) only to the extent necessary to enable or charge the user for the use of the service.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

DATA TRANSFER UPON CONCLUSION OF CONTRACT FOR ONLINE SHOPS, DEALERS AND DISPATCH OF GOODS

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with the handling of payments. A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 letter b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

DATA TRANSMISSION ON CONCLUSION OF CONTRACT FOR SERVICES AND DIGITAL CONTENTS

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with the payment processing.

A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 letter b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

PAYPAL

On this website we offer payment via PayPal among other things. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

If you choose to pay via PayPal, the payment data you enter will be transmitted to PayPal.

The transmission of your data to PayPal is based on art. 6 para. 1 lit. a DSGVO (consent) and art. 6 para. 1 lit. b DSGVO (processing for the performance of a contract). You have the possibility to revoke your consent to data processing at any time. Revocation does not affect the effectiveness of data processing operations carried out in the past.

KLARNA

On this website we offer, among other things, payment with Klarna’s services. The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”).

Klarna offers various payment options (e.g. hire purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. For details, you can read Klarna’s privacy policy under the following link: https://www.klarna.com/de/datenschutz/.

Klarna uses cookies to optimize the use of the Klarna checkout solution. The optimisation of the checkout solution constitutes a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. They remain on your terminal device until you delete them. Details on the use of Klarna cookies can be found in the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

The transmission of your data to Klarna is based on art. 6 para. 1 letter a DSGVO (consent) and art. 6 para. 1 letter b DSGVO (processing for the performance of a contract). You have the possibility to revoke your consent to data processing at any time. Revocation does not affect the effectiveness of data processing operations carried out in the past.

INSTANT BANK TRANSFER

On this website we offer among other things the payment by “Sofortüberweisung”. The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 München (hereinafter “Sofort GmbH”).

With the help of the procedure “Sofortüberweisung” we receive in real time a payment confirmation from Sofort GmbH and can immediately begin with the fulfillment of our obligations.

If you have chosen the payment method “immediate transfer”, please send the PIN and a valid TAN to Sofort GmbH, with which it can log into your online banking account. Sofort GmbH automatically checks your account balance after logging in and carries out the transfer to us with the help of the TAN you have transmitted. Afterwards, it immediately sends us a transaction confirmation. After logging in, your turnover, the credit limit of the overdraft facility and the existence of other accounts and their balances are also checked automatically.

In addition to the PIN and the TAN, the payment data entered by you as well as personal data will be transmitted to Sofort GmbH. The data about your person are first and last name, address, telephone number(s), email address, IP address and possibly other data required for payment processing. The transmission of this data is necessary to determine your identity beyond doubt and to prevent fraud attempts.

The transmission of your data to Sofort GmbH takes place on the basis of art. 6 paragraph 1 letter a DSGVO (consent) and art. 6 paragraph 1 letter b DSGVO (processing for the fulfillment of a contract). You have the possibility to revoke your consent to data processing at any time. Revocation does not affect the effectiveness of data processing operations carried out in the past.

For details on how to pay with Sofortüberweisung, please refer to the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.

PAYDIRECT

On this website we offer among other things the payment via Paydirekt. The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter “Paydirekt”).

If you make payment via Paydirekt, Paydirekt collects various transaction data and forwards this to the bank with which you are registered with Paydirekt. In addition to the data required for the payment, Paydirekt may also collect further data such as delivery address or individual items in the shopping basket as part of the transaction processing.

Paydirekt then authenticates the transaction using the authentication procedure deposited with the bank. The payment amount is then transferred from your account to our account. Neither we nor third parties have access to your account data.

The transmission of your data to Paydirekt takes place on the basis of Art. 6 para. 1 letter a DSGVO (consent) and Art. 6 para. 1 letter b DSGVO (processing for the fulfilment of a contract). You have the possibility to revoke your consent to data processing at any time. Revocation does not affect the effectiveness of data processing operations carried out in the past.

For details on payment with Paydirekt, please refer to the general terms and conditions and the data protection regulations of Paydirekt at: https://www.paydirekt.de/agb/index.html.

SHOPIFY

Our online store uses the Shopify platform, which is developed and operated by Shopify Inc. 1266 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5 (Shopify).

Shopify sets cookies when you visit our homepage. These are small text files that are stored on your internet browser or by the internet browser on your computer system. If you call up a website as a user, a cookie may be stored on your operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when you visit the website again.

The cookies are set to make our website user-friendly. Some elements of our website require that the calling browser can be identified even after a page change. The following data is stored and transmitted in the cookies:

Name

Language

Region

In addition, the cookies enable an analysis of the surfing behaviour. In this way the following data can be transmitted:

search terms entered

Frequency of page views

Use of website functions

The data collected in this way is pseudonymised by technical precautions. Therefore, it is no longer possible to assign the data to the called user. The data is not stored together with other personal data of the user.

When you visit our website, an info banner informs you as a user about the use of cookies for analysis purposes and refers you to this privacy policy.

The legal basis is Article 6(1)(f) DS-GVO.

The purpose of using Shopify is to distribute our products online quickly, easily and securely. We also want to make it easier for you to use our websites and to make your visit more attractive. Shopify helps us understand how people use our Web site so that we can continually improve our offerings and better tailor them to your needs and interests.

For this purpose, we also have a legitimate interest in the processing of personal data in accordance with Art. 6 Para. 1 letter f DS-GVO.

Some of the cookies used are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit us (persistent cookies).

Cookies are stored on your computer and transmitted from there to our site. Therefore you as a user have full control over the use of cookies. You can set your browser to inform you when cookies are set and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Already stored cookies can be deleted at any time. This can be done automatically. If cookies are not accepted, the functionality of our website may be limited.

Please see the Shopify privacy policy for more information:

https://www.shopify.com/legal/privacy

SSL ENCRYPTION:

To protect your transmitted data in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix“https://” in the page link in the address line of your browser. Pages areidentified by“http://”. All data that you transmit to our website – for example in case of inquiries or logins – cannot be read by third parties thanks to SSL encryption.

PIPEDRIVE

The data controller uses contact forms on this website, which can be accessed via the service of the provider www.pipedrive.com run.

Pipedrive is a service from the following company:

Name and address:

Pipedrive OÜ
Mustamäe tee 3a
10615 Tallinn
Estonia

Legal form: Osaühing (limited liability company)

Managing Director: Timo Rein | Urmas Purde | Martin Henk | Dominic Joseph Butera

E-mail: support@pipedrive.com

Pipedrive OÜ is a limited liability company registered in the Commercial Register of the Republic of Estonia under number 11958539.

Sales tax identification number: EE101382096

Each time you access or use a contact form on our website to request a quote, Pipedrive collects all the information you submit to us via the relevant contact form fields, including, for example

– Name, first name – Company
– Mail address
– Telephone number

The Pipedrive privacy policy is available at https://www.pipedrive.com/en/privacy